Ring in the new green 
It’s interesting to think back to the dawn of this decade when talk of a “green office” had more to do with the paint color than a business’ eco-conscious. Now, it’s commonplace for companies to have recycling programs and encourage energy efficiency. Many even have physical buildings that are LEED certified or built in a sustainable manner.

As we look ahead to the coming year – and coming decade – it’s clear the environment will continue to play a large role in business decisions. Businesses are finding green pays. While certainly a responsible choice, environmentally friendly decisions often save businesses thousands – and sometimes millions – of dollars. Adding those kinds of numbers to the bottom line is tough for an owner or executive to ignore.

Even small changes like printing less or using both sides of the paper can help a company cut down on office supply costs. Giving employees the opportunity to telecommute can increase productivity and may even be a boost toward retaining employees – another cost savings by not having to hire and train new employees.

Beyond those kinds of internal savings, companies also find going green meets consumer demand. Customers expect companies to at least make some effort toward protecting the environment and often a company’s level of green can determine where consumers are shopping.

Green technology will continue to thrive in 2010. Just this year on this blog, I wrote about Sprint and Samsung’s eco-friendly cell phone as well as green computing and server options.

Just take a look at the Consumer Electronics Show coming up next month in Las Vegas. The major tech event of the year, it features a Sustainable Planet and Greener Gadget space for exhibitors to showcase sustainable products.

Finally, expect to see employees getting more involved in creating green workplaces. A majority of the green office initiatives start from the bottom up. Employees can have tremendous influence in creating a green office environment. Again, those small steps can add up, giving senior management proof that going green works for the environment – and the bottom line.

Let us know what you anticipate in 2010 – whether it’s green efforts in your own office or tech trends that you expect to make a surge this year.


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