You’re just about ready to give yourself a nice, big green pat on the back only to find your customers, your suppliers, your vendors or maybe even your industry colleagues are sucking the green out of your office with their not-so-sustainable actions.
So, what’s a green office to do? If you’ve fostered great business relationships, you don’t want to dump them just because they have Styrofoam cups by the office coffee pot.
First and foremost, walk the walk. Put “lead by example” into practice. The next time a customer comes in, offer her coffee or water in a mug or glass. Offer to send documents via e-mail rather than handing him a thick folder of paper. Or suggest a teleconference for the next meeting. Often a message comes through loud and clear without a big speech. Besides, you want to seem helpful, not condescending.
Second, give concrete examples of what has worked for you. Consider sharing how you’ve saved energy costs by using a programmable thermostat or turning the heat down a couple of degrees. Talk about how allowing employees to telecommute two days a week hasn’t lessened productivity and has helped air quality. Plus, employees are happy to save a few bucks on gasoline.
Some people will embrace the idea of going green simply because they have an appreciation for the environment. Other people need to know what’s in it for them, so don’t be afraid to share how green has benefited your company. Here’s a good article from treehugger.com on seven ways to save money by making your office green.
Third, give a green gift. When you’re looking for a way to thank a big client or recognize a vendor who went above and beyond, think green. Send over coffee mugs with your company logo (sending the subtle message your customer can dump the throw-away cups). Drop off some information on local recycling or composting programs. Give away some energy-efficient light bulbs.
We posed this question via Twitter and found folks are thinking along similar lines:
• From @SprintGreenNews: For wireless recycling, we focus our efforts on increasing 3 items: 1) incentive, 2) ease 3) awareness.
• From @environmentsite: Show them the money.
• From @operationcarbon: I think it's a perfect opportunity to introduce ideas to them and explain the benefits of going green.
How do you handle this situation? How have you shared your green ideas with customers, vendors or industry colleagues?
This week’s Green Thumbs Up goes to Frito-Lay and UPS. Check out this story from GreenBiz.com about how Frito-Lay is adding fuel-efficient delivery vehicles to its fleet, while UPS adds compressed natural gas delivery trucks.
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Photos courtesy Sun Harbor Marina
It’s one thing to add some recycling bins to your office or install a programmable thermostat. It’s another to build more than 17,000 square feet of buildings and 100 boat slips with a mission of sustainability.
Sun Harbor Marina did just that. Located in the San Diego Harbor, the marina complex became the first marina to receive Leadership in Energy and Environmental Design certification. And what makes this feat even more impressive is that the project started in 2003 at a time when sustainable building – even in California – wasn’t as easy as it is now.
Much of the credit for the marina’s LEED certification and green vision goes to former managing partner Mary Lou LoPreste, who purchased Sun Harbor Marina and undertook a marina renovation project like none other.
Kathy OBrien, property manager, says LoPreste felt strongly about the environment and wanted to make sure she was doing whatever she could to preserve the environment and make it a healthier place – not just for today but for future generations.
LoPreste partnered with architect Caitlin Kelley and the green efforts began. The project was completed in March 2005 and the U.S. Green Building Council awarded LEED certification the following year.
Sun Harbor Marina is three buildings and 100 boat slips. Whenever possible, sustainable materials and green building practices have been used. Sun Harbor followed the LEED specifications, one of which is purchasing building materials locally.
One of the challenges at that time, OBrien says, was finding sustainable materials that were available locally or if they did exist, there weren’t multiple suppliers. “That has changed greatly,” she notes. “For several products, now there are more options. Now you can go to Home Depot.”
Some of the sustainable products used to construct Sun Harbor Marina include:
• VOC-free paints.
• Bamboo cabinetry.
• Recycled carpet.
• Rubber baseboards.
• Low-flow facets and toilets.
Also the glazing on the windows reflects the heat, keeping the heat out in the summer and the cool air out in the winter. The number of windows also provides plenty of natural light and eliminates the constant need for overhead lighting. When the lights are used, they automatically adjust to match the natural light, only getting brighter as it gets darker outside.
The facility’s thermostats are only active when someone is physically in the space, and office equipment shuts itself when not in use.
The marina has its own recycling center, and tenants – including yacht brokers, law offices and a restaurant – are encouraged to recycle. OBrien says many tenants came to Sun Harbor specifically because it is LEED certified (take note, developers).
A few additional pieces of advice from OBrien:
• Take advantage of all the resources that are available now. Jump on Google and search any item you want and chances are hundreds of resources will appear.
• Look to CFL light bulbs or LED lighting.
• Check the amount of recycled content in the carpet you’re installing.
• When having your HVAC system serviced, make sure proper filters are being used.
• For cabinetry, use sustainable materials, such as bamboo.
• Sun Harbor has slate and tile in the restrooms – easily available and sustainable materials.
• When looking for a physical location, consider your proximity to a bus stop or other mass transit options.
• Offer parking for bikes and a place to shower, making it easy for employees to bike to work.
• Take a look at the kinds of supplies you’re using: toilet paper, soaps, cleaning products. There are plenty of green options.
Finally, OBrien suggests talking to people who have green buildings and offices. Find out how they did it and visit their facilities. Some people think building green means having an ugly building, but Sun Harbor Marina is anything but ugly, and OBrien encourages people to take a look. “It doesn’t have to be ugly. You can be proud of the facility.”
And we offer a hearty Green Thumbs Up to Sun Harbor Marina for taking on green even at a time when green was a lighter shade than it is today. If Sun Harbor can go green, surely the rest of us can take a few more steps in the green direction.
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One character stands for danger; the other for opportunity.
In a crisis, be aware of the danger-but recognize the opportunity.
Never has that been more accurate than now, for with the green approach business can not only help the planet to forestall long term danger (for which they themselves will have to pay in increased costs as resources become scarce and as business becomes impacted by inclement weather), but they also reduce their bottom line while improving morale and productivity of their workforce.
How is this done?
The first place the office can look is to technology that uses or relies upon electricity. This can range from the simple coffeemaker left on all night to the replacement of servers to a thin client (pictured below) resulting, in some cases, in a significant reduction of a company’s annual expense.
But other efforts can pay dividends, as well, in ways that are not quantifiable, such as organizing the workforce to come together as a green team to unplug adaptors when not in use or to compete with one another for prizes or dividends by recycling ink cartridges and other expensive items.
These efforts can become rallying points for the office or cooperation which then leads to increased productivity.
Another area is with computers and monitors that use less energy and that will, eventually (hopefully) be made without the intense greenhouse gasses that are now part of the LCD and Plasma manufacture process. There are companies, such as VIZIO (see below; note: this is not an endorsement), that are introducing a line of energy efficient models likely to drop in price over time (some are low cost now).
These products are rated to pull less electricity to run. Put that together with any sized office and one can see significant savings on their bill over time.
The paperless office is another area that has been talked about but how realistic has it become? Most work situations do require the use of paper and that is another potential for savings.
I am reminded of a scene in Robert Graves’ I CLAUDIUS, where Antonia, the daughter of Marc Antony, complains that her family has thrown away perfectly good paper that had barely been written upon.
(There’s that other part of the story where she finds a plot against Tiberius Caesar on one of those discarded scraps… while intrigue and politics can be an inevitable part of the office, I doubt we have to worry about it to the extent of the trials and tribulations of Ancient Rome).
But Antonia had a good idea that still holds true. While many companies buy 95 brightness or above virgin paper and spend a great deal to see most of it discarded, recycled paper of a lesser or equal brightness can work perfectly well for the day to day activities in an office and, again, the effort to then recycle afterward can be an opportunity to build community within the office.
Then there is telecommuting as not every community needs to be in the same physical location and here’s where significant savings can be achieved. There’s been resistance to this option in offices as managers struggle to keep their workforce motivated and in communication with one another. However, the combination of technology and incentives can help to cut the wheat from the chaff and allow an office to then reduce its energy footprint and the need to buy equipment (as many home office workers provide their own).
How is this done? Start slowly and use incentives to allow workers to take one day or half day a week at home so that you can evaluate their performance. Use meeting software (such as virtual e-rooms) that allow real time interaction and set up video to video (most computers can provide this now) for meetings. This can then be part of a reward for the recycling efforts that help to reduce the bottom line (a new ink cartridge can cost many times more than a refilled version).
When a worker does not show the discipline to turn in their work effectively or requires more communication than had been indicated by their onsite performance, offsite work can also be a valuable tool for assessing strengths and weaknesses. Such a worker can then be mentored by another who does not have performance issues with offsite effort. If that does not work, you’ve identified who you can rely upon for offsite (and reduced cost work) and who will be the worker you will assign to the office to be the anchor you will need onsite.
As for the thin client concept, this requires onsite evaluation as it is one of the most significant financial commitments a company can make to their infrastructure. The advantages are that thin client server configurations can also reduce a company’s power consumption by such a significant percentage, while upgrading the company’s systems to a more modern technology, the company will see a direct return on investment within a very short period of time while enjoying – again – increased productivity by their workforce through better systems.
Thin client technology can also eliminate the need for controlled environments, such as specialized air conditioning; quite often a company’s most significant power outlay.
It is important, however, not to rush to the thin client model in isolation. It requires, in my opinion, an experienced consultant to perform a requirements and business reengineering analysis or it could cost a company more than it saves.
One of the most rewarding areas for greening your office has to do with green space and sustainability for those who have that control over their environment. Planting trees for shade on a building’s western exposure can cut significant consumption costs in a hot climate while reducing the need to water lawns – or better yet – the drought resistant plants (aka xeriscaping - symbol below) you’ve put in place instead of your lawn.
Finally, there are the easiest and most socially responsible options for greening your office. Using soy ink in your toners is an example. Furniture produced from sustainable forestry is another (this is a very important consideration as the EU has just reported that the cost of forest loss exceeds the current financial crisis). LED or compact florescent light bulbs, of course (I prefer LED; longer life, less consumption, easier on the eyes and not full of harmful chemicals). There are many cleansers and solvents that don’t pollute the earth and break room supplies that are recycled (or better yet, mugs for employees instead of paper cups!).
The list is endless as are the supplies that are now available. It only requires only the decision to order one thing over another by incentivizing your procurement personnel to choose the green option over the alternative. None of it has to cost more than you already spend and, in many cases, it will be less and that is opportunity in a recession to receive dividends for the earth.
The timing for the green office has never been better.
Janet Ritz is the publisher and managing editor of THE ENVIRONMENTALIST, an environmental contributor to The Huffington Post and a green consultant that specializes in reducing costs and carbon footprint.
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Port officials will be the first to admit ports historically haven’t been easy on the environment. Check out this 2007 article in The San Diego Union-Tribune on a port study revealing ships “accounted for most of the nitrogen oxides, sulfur dioxide and particle emissions” in 2006. Port activities coughed up 128,000 tons of greenhouse gases in 2006.
Nothing like some cold, hard numbers to give you a green kick in the pants.
So, in 2007, the Board of Port Commissioners approved an Environmental Sustainability Policy and the Port of San Diego is implementing green goals and striving to protect San Diego’s beautiful coastline.
(Image courtesy Port of San Diego)
The Green Port program covers six key areas:
1. Water – With a goal of improving water quality in San Diego Bay and reducing the port’s water usage, including decreasing water use at the port’s administration building by 10 percent.
2. Energy – The goal is to conserve energy and maximize energy efficiency, including alternative energy technology.
3. Air – The port plans to reduce greenhouse gas and other air emissions and determine its carbon footprint.
4. Waste management – The goal is to reduce waste through reuse, recycling and composting.
5. Sustainable development – The port plans to enhance the environmental performance of its buildings and incorporate green principles into new development.
6. Sustainable business practices – In making decisions, the port will consider environmental, economic and social concerns. Additional goals include educating port staff on the Green Port program and creating a Green Port Web presence.
The port approved 23 green projects it wanted to complete by the end of 2008. According to the checklist on its Web site, 15 have been checked off, six are in progress and two have been deferred.
The port has also created a Web site of green resources useful to the general public, including healthy garden/home brochures, lists of environmental tips and a page dedicated to Eastern Pacific green sea turtles that pass through the San Diego Bay.
A Green Thumbs Up to the port for its initiatives and for creating a Web site that not only outlines its green efforts, but also gives San Diego residents resources and information. All businesses could take a cue from the port and work toward going green.
Like the port, create a list of goals or objectives. Having your plan in writing makes it real and gives your employees a detailed outline of what is expected of them when it comes to making the office more environmentally friendly.
A key component of the port’s efforts is education – both the staff and the general public. Take the time to educate your staff on your green policies and on how they can implement green efforts in their home lives as well.
If your employees truly understand the benefits of going green, it will make them much more likely to buy into and participate in your initiatives. All the recycling bins in the world won’t help if your employees aren’t using them and don’t really understand why they should.
You can read all about the Green Port program online.
Look for a new feature in February highlighting green offices. If you have a green office, particularly if you are located in San Diego, and would like to share your tips for going green on the Green Office Blog, please send an e-mail to holly AT hollyannfisher.com. Go green!
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The California Association of Realtors has launched “ At home with green,” a new Web site dedicated to informing homeowners, real estate agents and the public about how to make their homes green.
(Photo by John Hall Associates)
About a year ago, the association created a Green Task Force to lead the organization in becoming greener and educating its members and the public about green real estate. The result is a pretty nifty Web site of resources and information.
And, in case you’re wondering why green is a real estate issue, the association says: “Did you know that in the United States, homes are responsible for 21 percent of the nation’s greenhouse gas emissions? That fact, plus rising energy costs and a decision by California’s Public Utilities Commission mandating that new housing developments are zero net energy by 2020, has caused consumers, homebuilders, homeowners, property managers, Realtors, local governments, schools and others to focus on the energy-efficiency of homes and buildings. That’s why real estate is a green issue.”
Proof is out this week that green efforts have a powerful economic impact. Research group Next 10 has published the 2009 California Green Innovation Index, revealing the economic shot in the arm green initiatives can give a state’s economy. A couple key findings include the fact green jobs have grown 10 times faster than total job growth since 2005 and green tech venture capital investments almost doubled in the span of a year, reaching a high of $3.3 billion last year (57 percent of the national total).
“As the country moves quickly to put an economic stimulus package in place, California’s experience with energy efficiency and clean technology is instructive,” said F. Noel Perry, venture capitalist and founder of the nonpartisan, nonprofit Next 10, in a news release announcing the findings. “If California had not moved as forcefully to decrease energy consumption over the last three decades, we would be in a much more precarious economic position right now. Imagine where the country could be if it were as efficient as California.”
Read the full report online.
Win your own green space
And, finally, a Green Thumbs Up to Green Spaces, a resource for green businesses in New York. The organization is sponsoring a competition for green startups in New York. The first-place winner gets $8,000 in investment capital, one rent-free year at a Green Spaces office valued at $6,000, and a package of marketing, legal and financial services valued at $11,000.
“Our mission is to make sure New York’s pool of promising new green businesses has a real shot at changing the marketplace for the good of the environment,” said Green Spaces CEO and founder Jennie Nevin.
Click here for full details on the competition.
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